Today’s post is sponsored by Frisch’s® Big Boy® and I was compensated for this post but all opinions are my own.
I was lucky enough to attend an exclusive sneak peak of Frisch’s® Big Boy® Western Primetime™ Sandwiches. It was so worth the 2 hour drive to the Covington, Kentucky store. We got a brief introduction to the prototype store which included everything from how you are greeted to what the employees wear to new design touches within the store. I am so excited to share all of these details with you.
New Greeting at Frisch’s® Big Boy® :
“Welcome to My Frisch’s” is the new greeting you may hear within the area Frisch’s® Big Boy® stores but especially at the Convington location. We were told that extensive market research indicated that this greeting resonated with customers more and so they are giving it a try. They also have a new slogan to help sum up their new marketing plan.
New Design Touches at Frisch’s® Big Boy® :
There are many new design touches outside and within the store. First I will start outside. The traditional “Big Boy®” statue was moved closer to the store to allow a safer way to take pictures with him. Who can resist a selfie with the “Big Boy®” statue, right?
The sign by the street reflects the new “Big Boy®” that depicts a healthier and stronger image. The drive-thru wall has some artwork relative to the Covington area to keep things fresh and appealing. I didn’t get any picture to share but it would be a great change to a blank wall.
On the back wall within the Kid’s Area there is a nice display of artwork depicting some of the artwork and iconic images of Frisch’s® Big Boy® from the past. I personally enjoyed seeing these images as I rarely went to Frisch’s® Big Boy® that much growing up in the country.
The Kid’s area included a low long table with four ottoman style chairs that were set-up as a coloring area for children as they wait for their food or if they finish faster then the parents. I definitely could see my children enjoying this area that is just their size!
Western Primetime™ Sandwiches at Frisch’s® Big Boy® :
Every aspect of the new sandwich line was given careful thought and consideration from the recipe for the bun formulated for Frisch’s® Big Boy® to the new BBQ sauce. We were introduced to Chef Greg so he could tell a little bit about his story in partnering with Frisch’s® Big Boy® to make their menu healthier and fresher!
The new sandwiches come in three styles: cheeseburger, grilled chicken and crispy chicken. They all feature real premium cheddar cheese, three hand-breaded onion rings, hickory-smoked bacon and Frisch’s® new tangy Double B Low ’n Slow barbecue sauce, made with no high fructose corn syrup, on a butter-grilled brioche bun. Doesn’t that just make your mouth water hearing those ingredients?
First we were brought the sauce to try it plain to get a sense of how it tasted alone. I will admit it had some kick and burst of flavors.
Then we were brought the Western BBQ Primetime™ Burger to sample. The burger was grilled perfectly and since I love cheese on my burgers this was awesome!
Then we were brought the Western BBQ Grilled Chicken. I like grilled chicken sandwiches and would have never thought to add the onions rings and bacon!
And lastly we were brought the Western BBQ Crispy Chicken. I am not a big fan of crispy chicken sandwiches due to the amount of “breading” but with the new BBQ sauce it was very nice.
I would have to say that I could not pick a favorite. I love onions rings and having them on my sandwich is awesome. I could see myself picking a different burger depending on what mood I was in for that day. I would suggest that you pop into your local Frisch’s® Big Boy® to check out the new Wild West menu and give one of these new sandwiches a try for yourself!
About Frisch’s® Big Boy®:
Founded in 1939, Frisch’s Big Boy restaurants are located in Ohio, Indiana and Kentucky. NRD Capital, a private equity firm based in Atlanta, Georgia, acquired the company in August 2015. Frisch’s operates 95 Big Boy restaurants and franchises another 25 restaurants to independent operators.